2023 was for many, a shock to the system. A steep change in consumer behaviour relative to previous years. We heard ‘cost of living crisis’ mentioned continually on the news. But was it all bad for emerging food and drink consumer packaged good brands?
Absolutely not.
In this week’s Foodpreneur with Chelsea Ford podcast episode, the final for 2023, I review what the landscape was like for startups and emerging brands and help you prepare to make more sales in 2024.
Becoming aware of the marketplace patterns; the changing conditions; what consumers want; and what the mix of Australian grocery retailers currently looks like, will help you capitalise on all of it. And the insights might surprise you.
If you don’t know and prepare for them, you may end up chasing your tail as you scale. 🏃🏻♀
In Australia, for example, the stats suggest that there’s a steady decline in independent retail store numbers and that will impact an emerging brand owners sales strategy.
Listen to Episode 92 and walk away knowing:
📊 Current market share data.
🪟 Which brands closed the curtains on their operations in 2023.
📈 Which category had the most brand launches and what you can learn from them.
👍🏼 What the upside is of a cost of living crisis (there is one, I promise).
LINKS & RESOURCES:
Season 17 with NFTC
Season 17, out now, is brought to you by NFTC – The Natural Foods Trading Company.
If you're a growing food brand navigating that tricky middle phase—scaling up, maybe landing your first major retailer, figuring out how to buy smarter—NFTC is worth knowing about.
They're a mid-tier ingredient supplier specialising in natural wholefoods: nuts, dried fruits, herbs, spices, seeds, and more. Small enough to offer lower minimums and genuine flexibility, but backed by serious sourcing capability and a team that actually knows its range inside out.
Think of them as the ingredient partner that grows with you—not one you'll outgrow.
Check them out at nftc.com.au
