2023 was for many, a shock to the system. A steep change in consumer behaviour relative to previous years. We heard ‘cost of living crisis’ mentioned continually on the news. But was it all bad for emerging food and drink consumer packaged good brands?
Absolutely not.
In this week’s Foodpreneur with Chelsea Ford podcast episode, the final for 2023, I review what the landscape was like for startups and emerging brands and help you prepare to make more sales in 2024.
Becoming aware of the marketplace patterns; the changing conditions; what consumers want; and what the mix of Australian grocery retailers currently looks like, will help you capitalise on all of it. And the insights might surprise you.
If you don’t know and prepare for them, you may end up chasing your tail as you scale. 🏃🏻♀
In Australia, for example, the stats suggest that there’s a steady decline in independent retail store numbers and that will impact an emerging brand owners sales strategy.
Listen to Episode 92 and walk away knowing:
📊 Current market share data.
🪟 Which brands closed the curtains on their operations in 2023.
📈 Which category had the most brand launches and what you can learn from them.
👍🏼 What the upside is of a cost of living crisis (there is one, I promise).
LINKS & RESOURCES:
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
