Knowing what trends are happening in your industry is a smart way to find out how to not just stay on top of what’s happening, but ahead of it; differentiating yourself from a lot of the competition while doing so.
Brands that don’t evolve, get left behind. It’s not about jumping on every new trend that comes along or creating a new product to meet every consumer’s demand. It’s about being in the know, staying attuned to consumer trends, and knowing which of these trends align with your brand and are feasible to incorporate into your NPD, marketing messaging, and content strategy.
If you’re ready to dive into the trends that could shape 2024 and beyond to give your business a strategic boost, then you won’t want to miss Episode 93 of Foodpreneur with Chelsea Ford podcast: Three Trends for 2024 You Need to Hear. You’ll walk away informed and empowered to capitalise on trends that resonate with your business plan, and garner insights into:
📈 Trends to boost your business and stay ahead of the curve.
👤 Product personalisation that goes beyond adding names to products.
🌊 Differentiating your product in a sea of brands.
❔ The unexpected food market experiencing significant growth.
🤩 How ambient foods are getting a ‘glow-up’.
LINKS & RESOURCES:
Season 15
Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.
The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.
You can't miss these events. Here’s why:
The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.
