Dr. Michael Koren joins Kevin Geddings to contrast the fragmented NBC coverage of the Winter Olympics to the more comprehensive level of attention and care granted by clinical research staff. The doctor expresses woe at the lack of a national "moment" that should have been granted by back-to-back men's and women's hockey victories, caused by weak broadcast coverage. Dr. Koren gives a preview of current and upcoming clinical research studies in the pipeline and explains that research staff dive deep into each participant's individual circumstances, medical history, and needs to make sure the science and the participant receive the attention needed for a good trial and a good participant experience.
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Have a question for Dr. Koren? Email him at askDrKoren@MedEvidence.com
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Music: Storyblocks - Corporate Inspired
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