“Wine is boring.” Yeah… we went there.
Evan Roscoe—wine disruptor and creative strategist—breaks down what the wine industry is getting wrong and how it can actually win over the next generation.
This one’s honest, unfiltered, and a little controversial (in the best way).
🎙️ Go With Your Palate: Evan Roscoe | “Wine Is Boring?” Let’s Talk About It
This week we’re joined by Evan Roscoe—Napa native, creative strategist, and one of the most unapologetic voices shaking up the wine industry right now. If you’ve seen his content, you know he’s not here to play nice—he’s here to call it like it is and push wine into its next era.
From viral takes like “wine is boring” to calling out the endless list of “don’ts” that turn people off, Evan is challenging the industry to drop the ego, ditch the gatekeeping, and actually connect with modern drinkers. We get into the real state of wine today—what’s broken, what’s working, and what needs to change if wine wants to stay relevant in a world competing for attention.
We also dive into his journey—from hospitality to creative strategy—and how he’s now working with brands to rethink storytelling, branding, and what it means to actually stand out in a crowded space.
And because this is Go With Your Palate, we don’t keep it too buttoned up… we get into everything from biblical wine takes to men’s scrunch shorts (yes, really), a little “America, F yeah!” energy, and plenty of laughs woven into some real, honest conversation.
If you love wine—but think it could be way more fun, more inclusive, and a lot less uptight—this episode is for you.
Grab a glass and get ready for a conversation that might just change how you see wine. 🍷🔥
