Description

How do you know if the SEO advice you're getting is any good?

The answer isn't about finding the right buzzword, it's about recognizing when someone is selling you a myth.

Terms like AEO and GEO get pitched as replacements for SEO, but Google itself has flagged this exact claim as a warning sign when evaluating consultants.

1. The AEO and GEO myth and where it's coming from
2. What Google's own guidance says about AI search
3. Why the changes for AI search are smaller than past SEO shifts
4. One question to ask before hiring an SEO/AI consultant

Knowing this one distinction protects you from hiring the wrong person and wasting money chasing a trend that doesn't exist.

Timestamps
[0:00] Introduction
[1:04] Where this bad advice is coming from
[1:27] The overwhelming message: SEO is dead
[2:09] Why the AEO and GEO claim is false
[3:14] How AI models actually access search data
[4:29] Why the changes for AI search are subtle, not dramatic
[5:31] Only one consultant out of dozens debunked the myth
[7:28] Closing and where to find the free Primer

Read the Google Guide:
Optimizing your website for generative AI features on Google Search
https://developers.google.com/search/docs/fundamentals/ai-optimization-guide

--

Let me know if you liked this episode!
https://www.meredithshusband.com/podcast