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Transformation Tip: “It is an acknowledged fact we perceive errors in the work of others more readily than in our own”  - Leonardo DaVinci

The more we understand how our brains are wired, the better decisions we can make.

3 Types of Cognitive Bias: 

• Anchoring Effect - influenced heavily by the first piece of information you’ve received about something
  • Not taught, but caught 
• Confirmation Bias - favoring information that conforms to your existing beliefs and discounting information that doesn’t.
  • Hardwired into your brain 
• Affinity Bias - unfair favoring towards your own group, tolerating errors, and making excuses for our “in-group”

Transformation Application:Be aware of the information you receive, stop, and ask if you have an anchoring effect. What do you truly believe? Are there people you are continuously judging?  Be careful about labeling and aware of bias.

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