What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic?
In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation.
Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving.
You’ll hear why leading with solutions (not just problems) drives deeper emotional investment, how internal “inside baseball” campaigns are essential to getting leadership buy-in, and why being consistent (not performative!) is key to building successful partnerships and sustainable movements.
Resources & Links
Learn more about the NAACP on their website and YouTube channel.
Connect with Trovon Williams on LinkedIn.
Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.
Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
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