Did you know that LinkedIn video uploads have increased by 34% year over year?!
If your nonprofit isn’t leveraging video on LinkedIn, you’re missing out on a major opportunity to connect with potential donors and advocates. In this episode, I’m sharing a replay of a recent livestream I co-hosted about the power of LinkedIn video with Scott Rising, Senior Content Marketing Manager at LinkedIn.
We cover why it’s the FASTEST growing content format on the platform and how nonprofits can use it as a catalyst for building relationships. Of course, we get into the nitty gritty of optimal video length, formats, and scripting the most powerful hooks, too.
Learn the best video tools like Canva (which is free for nonprofits!) and how to repurpose blog posts, webinars, and newsletters into engaging video stories.
I’ll also explain why you don’t need a professional production team to create impactful LinkedIn videos. Sometimes, all it takes is your phone, a $20 microphone, and a smart content plan to generate over a million impressions!
P.S. Want to watch the replay live? Here is the LinkedIn Live video.
Resources & Links
Connect with Scott on LinkedIn.
Check out these recommended tools for making videos: Canva for Nonprofits, InShot, and CapCut.
If you're interested in incorporating text messaging with 99% open rates into your donor engagement strategy, join me and the team at Tatango for a FREE webinar on March 26th at 1:30pm ET.
LettrLabs is the proud presenter of Missions to Movements.
LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.
Register now for the FREE Monthly Giving Summiton February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.
The Mini Monthly Giving Mastermind: A high-touch Mini Mastermind + optional in-person retreat (May 6-8) for nonprofit leaders that have an existing monthly giving program and ready to take it to the next level with 1:1 and peer support. Apply now!
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