In this episode of TINITALK, host Tini Fadzillah sits down with her longtime friend Alim(Business and Brand Strategist, Ontological Coach, Founder of Play Persay) to explore how play unlocks performance and why brand-building starts with identity. Drawing on more than two decades of experience in both corporate marketing and people development, Alim shares how he came to create a consultancy built on the belief that good people doing good things deserve to thrive.
Throughout their conversation, Tini and Alim unpack the “ontological lens” that underpins his work—highlighting the power of declarations, how our language shapes who we become, and why entrepreneurs need to align inner purpose with outward expression. They discuss branding as a conscious choice rather than simply matching the inside and outside, and they challenge leaders to access a state of play where collaboration and creativity flourish. Whether you are a founder, a coach, or simply curious about personal and professional growth, this episode offers fresh insights into the interplay between identity, business strategy, and the joy of play.
The Coach Partnership is one of the world’s leading transformational learning organizations, known for its globally recognized 9 month, ICF Level 2, Newfield Coach Certification program. We have been bringing the Newfield suite of ontological coach training programs and ICF certification to Asia since 2010. With over 65,000 graduates worldwide, Newfield is recognized as the gold standard in the ICF network of coach certification programs.
For additional resources and more information about our programs, visit our website at www.thecoachpartnership.com. Feel free to reach out to us at info@thecoachpartnership.com with any questions or inquiries.
