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We explain the Mastering Your Real Estate Framework Conversation, using a proven listing presentation model developed for Hocking Stewart.
• framework organizes the listing presentation into three stages and six key decisions
• Stage 1 – Preparation: selecting the agent and method of sale (auction vs. private treaty/ceiling price vs. non-ceiling)
• Stage 2 – Marketing: choosing the visual communication plan and campaign activation date
• Stage 3 – Outcomes: negotiating price and setting a date to move, applying the principle that price equals time
• this structured approach compresses time, clarifies messaging, and strengthens influence, avoiding lengthy, unfocused discussions
• provides owners with clarity, confidence, and trust in the agent while enabling a smooth decision-making process
A practical guide to delivering a convincing, high-impact listing presentation that simplifies complex decisions for the seller and demonstrates professional expertise.
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