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We share why “We Are Selling” is the peak moment in real estate, then shift into a street-level market report on what has changed and what still works. With auctioneer Will Hampson from the Cooley Group, we break down buyer hesitation, vendor expectations, and the practical moves that keep properties transacting under pressure.
• Why auctions exist to create a deadline and reduce days on market
• What changing clearance rates really signal and how sales still complete post-auction
• How buyer behaviour shifts to cautious bidding and fewer true competitors
• How we advise agents to increase vendor communication and meet weekly face to face
• When selling prior can make sense with a standout buyer
• How to frame tough decisions using percentages rather than raw dollars
• Why the opening bid is the hardest and how “on the market” changes everything
• Choosing bid increments to match price point and buyer depth
• What Will loves most about auctions and the story that stayed with him
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