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We are with Lisa Novak on leveraging social media for pre-market property sales
• dedicate 3–5 hours daily to future business generation via social media channels, treating it as a time investment rather than just posting
• use social media followers (30,000+ across platforms) as a live, advanced database for buyers and prospective vendors
• implement pre-market staged marketing, giving followers first access to properties before portal listings
• apply a discovery phase to gauge buyer engagement and set the right price before broad market launch
• leverage multi-channel visibility (social media, signboards, portal listings) to create a ubiquitous presence and build trust
• track engagement metrics and inquiries to understand which followers are highly interested and ready to transact
• combine pre-market exposure with portal launches to maximize sale price without rushing the property to market
• facilitate private inspections for high-intent buyers sourced via social media, maintaining vendor discretion and satisfaction
• embrace leak-based marketing to generate early interest, demonstrating results to owners while protecting the asset
• recognize that high-value buyers may emerge outside traditional portals, emphasizing the value of social and networked reach
• adopt blended marketing techniques—pre-market, social, portal, and direct-to-street—to cover all buyer segments efficiently
A practical guide to turning social media into a high-performance sales engine, using followers as an advanced buyer database, staging property launches for maximum engagement, and blending modern digital strategies with traditional real estate marketing to protect the asset and achieve premium results.
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