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We explain how to adapt pricing and selling strategies in a changing market using the “begin with the end in mind” approach and digital sales methods.
• start pricing conversations based on current market reality, aiming to move up in value rather than down
• use timed sales and timed auctions to create urgency from day one instead of waiting until the final moments
• introduce a starting bid as a public pricing benchmark to stimulate buyer engagement early
• leverage digital notifications and transparency to extract offers from a watching market
• understand the difference between timed auction (auction conditions) and timed sale (private treaty conditions)
• position the platform as a facilitator for compliance, transparency, and buyer engagement
• use shorter, sharper campaigns to avoid long, stagnant listings
• create buyer confidence and reduce pressure through virtual bidding and timelines
• use significant early price adjustments to attract attention and drive activity
• build future listings by encouraging potential sellers to follow auctions and experience the process
A practical guide to selling in a shifting market by changing the conversation, using digital tools strategically, and turning stalled listings into active, competitive campaigns.
Hosted by Lee Woodward Training Systems
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