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We explore how consistent communication and thoughtful follow-up build trust with property owners—showing that frequency and transparency are as important as strategy in a changing market.
• setting up emotional “bank account credits” before the listing appointment through timely, personalized communication
• delivering a combination of digital updates and physical touches, such as market info, gifts, or coffee vouchers
• using questionnaires and pre-planned conversations to manage expectations on feedback, marketing, and price discussions
• establishing five proactive steps for repositioning a property if initial feedback isn’t ideal: marketing refresh, ad text update, relaunch to database, targeted social media, and price review
• keeping owners informed during the campaign with daily voice notes, emails, texts, and vendor reports
• highlighting buyer activity and inquiries while showing behind-the-scenes work to build confidence and trust
• knowing what not to say—avoiding personal guarantees, “it’ll be okay” statements, or assumptive pricing commentary
A practical guide to showing value through consistent, strategic, and transparent communication, helping agents position themselves as trusted advisors from listing to sale.
Hosted by Lee Woodward Training Systems
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