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We discuss the mid-flight price reduction technique with Jed Wood, highlighting how timely pricing adjustments accelerate sales in a competitive market.
• mid-flight price reduction involves adjusting the published price during the campaign to reflect active buyer interest
• tactic signals engagement to the current buyer while attracting new buyers and creating competitive pressure
• protects vendors from selling in isolation at suboptimal offers and encourages timely decision-making
• integrates communication with potential buyers via text or email to notify of price adjustments or imminent sales
• emphasizes market responsiveness—adjusting price guides strategically maintains momentum and maximizes sale potential
• designed for shifting markets, helping vendors achieve faster sales while maintaining competitive advantage
A practical guide to leveraging mid-campaign price adjustments to stimulate buyer activity, protect seller interests, and accelerate property sales while maintaining transparency and trust in the process.
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