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We explain how to win expired listings by leading with psychology, trust, and a progressive plan rather than scripts.
• recognise expired owners are hurt, disappointed, and emotionally exhausted
• avoid blaming the previous agent to prevent becoming the next one blamed
• seek first to understand, then guide the conversation toward truth and progress
• use a needs analysis to identify what must change to achieve a sale
• ask if they would release the property if a buyer was ready
• introduce fresh strategies like rental certificates, refreshed photos, and building reports
• explain that many buyers have left the market but will act for the right opportunity
• use tools like sale funder to remove financial objections
• requalify using where, why, and when questions
• support decisions with market data, buyer profiles, and recent sales
A trust-based expired listings system that creates fresh opportunities, improves conversion, and turns disappointment into successful outcomes.
Hosted by Lee Woodward Training Systems
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