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We unpack the art of handling fee objections in real estate—showing why mindset, value, and clear communication beat simply lowering your commission.
• adopting a “house price maximiser” mindset over a “fee minimiser” mindset
• understanding that vendors want maximum value, not necessarily the lowest fee
• articulating that the cheapest agent and the best agent are rarely the same
• turning fee objections into questions or opportunities for discussion
• shifting the focus from percentages to real dollar value and outcomes
• emphasizing contingency-based fees tied to results, not hypotheticals
• using concise, conversational language to demonstrate professionalism and build trust
A practical guide to confidently navigating fee negotiations while maximising results and preserving value for clients.
Hosted by Lee Woodward Training Systems
Brought to you by The Complete Salesperson Course & Super Coaching Program
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