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We are with Andy Brownhill on AI-driven digital prospecting at River Realty, Maitland
• implement AI system Ruby to manage and engage a 45,000-person database, handling high-volume conversations impossible manually
• focus AI on three main areas: buyer nurturing, owner nurturing, and data cleaning for accurate, actionable insights
• achieve 14,968 AI-initiated conversations in three months, generating 190 appraisal leads, with 80 in-person appraisals
• maintain high engagement (15% response rate) and low unsubscription (3%), indicating clean, well-targeted data
• AI serves as a conversation trigger, warming leads for human follow-up without replacing personal service
• leverage SMS-based interactions for instant, convenient engagement, with customer service managing escalations
• integrate AI-driven prospecting with traditional agent activity, signboards, and inbound inquiries to diversify listing streams
• provide informative, helpful content to the community rather than generic marketing, establishing trust and authority
• utilize background in education and operations to implement, train, and optimize AI systems across the team
• AI tools enhance capacity, freeing agents to focus on high-value human interactions and closing transactions
A practical guide to combining AI technology with human service to scale lead generation, clean and nurture large databases, and drive consistent appraisal and listing results while maintaining community trust and engagement.
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