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We unpack how auctions can be used as a pricing model to uncover true market value and protect vendor interests.
• using auctions to find the buyer “excite price” rather than relying solely on the vendor’s suggested price
• letting buyers engage and compete to reveal the property’s actual market value
• reassuring vendors they remain in control—they can always say no and never “give away” their asset
• reducing the risk of underselling by allowing competition to set the price naturally
• leveraging auction strategies to manage vendor expectations and emotions effectively
A practical guide to pricing properties in a changing market, using auctions to maximise value, and empowering both agents and vendors through clarity and competition.
Hosted by Lee Woodward Training Systems
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