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We break down why great agents don’t avoid uncomfortable conversations—they master them. From price alignment to withdrawn buyer interest, this episode delivers practical, real-world techniques to help agents perform in changing market conditions and protect their clients from costly mistakes.

• why technology supports conversations but never replaces them
• closing with courage instead of hiding behind “pretty proposals”
• starting price alignment at the listing, not weeks later
• the power of significant price reductions vs token drops
• why low offers help and no offers hurt
• reporting withdrawn interest honestly using video messages
• separating emotion from professionalism with vendors
• telling clients the truth they need, not the comfort they want



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