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We talk about influence and communication to help owners realign on price.
• reconnect owners to their original reason for selling
• shift from statements to question-based conversations
• move from responsibility (reporting) to accountability (recommending action)
• replace “price reduction” with “price improvement”
• explain that buyers follow properties, not agents
• use follower data and market signals to guide expectations
• highlight the risk of waiting as more competition enters the market
• keep energy positive and collaborative, not confrontational
• use language that builds trust and momentum
• lead owners toward the outcome they originally wanted
A practical influence framework that strengthens vendor relationships, improves price alignment, and increases successful sales outcomes.
Hosted by Lee Woodward Training Systems
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