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A real estate career doesn’t become a “machine” by working longer hours; it becomes one by removing the bottlenecks that cause buyers to give up and sellers to miss out. We’re joined by Josh Brockhurst from Century 21 WA, who recorded the morning after he cleaned up at the awards and stepped into the Hall of Fame. While the trophies are impressive, the real story is the system behind them: a team built to answer enquiries fast, follow up relentlessly, and deliver a customer experience that keeps referrals flowing.
We dig into what a true support team looks like day-to-day, why Josh doesn’t try to handle every call and every email himself, and how that creates more clarity for the work only the lead agent can do: pricing, negotiation, and advice. Josh also shares why he sells well beyond a single suburb, taking on Perth Metro homes and regional Western Australia property when others won’t travel. The result is momentum, a sharper market feel, and some eye-opening outcomes in which sellers secure well above what they were told locally.
You’ll also hear a practical breakdown of the Century 21 no-price method, how to handle the buyer pushback, and how to reduce the twin risks that ruin campaigns: going too high and going stale, or going too low and conditioning the market. We finish with what Josh is seeing as the Perth property market changes, plus the personal backstory that shaped his approach. If you get value from this, subscribe, share it with a mate in real estate, and leave us a review.
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