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We continue our conversation with Adam Empringham on rebuilding listing presentations and creating consistent agent engagement across a large team.
• be brave and proactive when redesigning listing strategies in a rapidly evolving market
• focus on simplifying complex processes into clear, actionable steps (e.g., attract, engage, commit)
• shift agents from talking about themselves to asking questions and engaging clients in meaningful dialogue
• leverage both digital and physical assets to balance efficiency with emotional connection
• create tangible tools that guide agents step-by-step through the listing process for clarity and transparency
• consult with agents to tailor systems, ensuring buy-in and applicability across varying experience levels
• accommodate multi-brand teams while maintaining consistency in structure, systems, and culture
• design presentations that allow agents to personalize branding while adhering to core processes
• conduct workshops and provide embedded resources to train and support agents during rollout
• prioritize collaboration, feedback, and iterative design to achieve adoption and measurable outcomes
A practical guide to transforming listing presentations, aligning team messaging, and empowering agents to engage clients effectively while staying consistent and adaptable in a modern real estate marketplace.
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