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We break down how to run an effective auction reserve meeting that protects vendors from regret and sets clear expectations before auction day.
This episode walks agents through a calm, structured reserve conversation focused on preparing for the worst—so the best outcome can happen.
• setting the reserve based on what the vendor won’t accept
• preparing vendors mentally for all auction-day scenarios
• protecting the reserve and using it strategically on the day
• using buyer feedback and campaign signals to guide reserve decisions
• understanding where bidding is likely to slow—and why that matters
• avoiding post-auction regret by making decisions early
• handling the “we want more, but we want to sell” conversation
Essential listening for agents who want confident vendors, cleaner auctions, and better on-the-day decisions.
Hosted by Lee Woodward Training Systems
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