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We discuss creating video content that builds trust, not ego, and drives real business results.
• shift from ego-driven posts to information that serves and educates
• understand how algorithms personalize content, breaking linear marketing funnels
• use video to build relationships before promoting properties
• avoid overusing house tour videos as first-point content
• focus on helping buyers make confident decisions, not selling at them
• stop using sold results as self-promotion; use them to create insight
• become a local guide and information source, not just a listing agent
• build consistency and volume to earn long-term attention and trust
• follow the Novak model: show up daily, serve the community, and play the long game
A practical guide to using video as a trust-building tool that positions agents as advisors, not advertisers, and converts attention into long-term business.
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