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We continue our discussion on vendor and buyer management, highlighting the power of the second opinion in winning business and closing deals.
• leverage a second opinion from a senior colleague or team member to influence decisions without pressuring the client
• use a different voice to reinforce expertise, build trust, and provide alternative perspectives
• understand that clients are not seeking perfection—they’re seeking confidence and reassurance
• strategically involve colleagues to complement your personality and strengths in presentations
• apply the second opinion concept in buy management to unlock negotiations and create authority
• recognize the auctioneer or senior agent as a critical second voice during campaigns
• carefully manage timing and communication to ensure the second opinion adds value rather than confusion
• create a team-based approach rather than a solo-sales mindset to maximize client engagement
A practical guide to using collaborative voices, authority, and strategic second opinions to increase success in listings, negotiations, and buyer management.
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