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We explore how vendor involvement and emotional engagement drive higher sale results—shifting from surface-level selling to uncovering the invisible value that buyers can’t see. This episode shows how elite agents use questions, not statements, to build trust, connection, and commitment.
• using “invisible value” to uncover hidden features that add real dollar value
• engaging owners through questions to increase vendor involvement
• selling through emotion, not just features
• positioning the home around how it feels, not just what it has
• using the seller’s own words as powerful selling tools
• shifting from “live mode” to “sell mode” to increase price
• understanding how presentation directly impacts profit
A practical lesson in how top agents create emotional connection, extract hidden value, and maximise results through intentional communication.
Hosted by Lee Woodward Training Systems
Brought to you by The Complete Salesperson Course & Super Coaching Program
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