I’m currently in the middle of launching a new brand name.
It’s called Wealth Icon.
And the conversations around it have been…
interesting.
Some people immediately lit up.
They felt it in their body before they could explain it with their mind.
They smiled.
They said: “Yes. That makes sense.”
And others hesitated.
They said things like:
“Are you sure you want to flagship that name?”
“Doesn’t that feel a bit… bold?”
“Won’t that trigger people?”
“Shouldn’t wealth be shared?”
“Not everyone believes they deserve wealth.”
And they’re right.
Many people don’t believe they deserve wealth.
And that's exactly what I want to talk to you about!
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