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What if the way you build your business mattered just as much as what you build?

In Season 9 of Here’s What I Learned, we’re shining a light on the path less promoted—the one paved with sustainable practices, nervous-system-friendly marketing, and business models rooted in your values.

This season, we go beyond strategies and into the systems, beliefs, and lived experiences that shape ethical, sustainable growth. You’ll hear what it means to grow slowly, market joyfully, and lead from values rather than vanity metrics. These are real conversations with entrepreneurs navigating change, redefining success, and leaning into what actually works for them.

And because we’re approaching a big milestone—episode 99—Season 9 also includes something special: three episodes that welcome back past guests. These aren’t replays—they’re reunions with fresh insights, proof that growth is rarely linear but always meaningful.

Season 9 launches Tuesday, August 5th. Make sure you’re subscribed, because this season is full of perspective shifts, strategy upgrades, and permission to build a business that truly fits.

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