The Direct Care Podcast For Specialists

Should I start with telemedicine or rent an office first?

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Today's question:
“I’m looking to start my practice in an area that is mostly health systems and wanted to know do I start with telemedicine or get rental space first?”

  1. Start with the end goal, what is it that you want to achieve in 5-10 years? Pencil that in because the decision you make today should move you in that direction. 
  2. If you want to start lean, telemedicine makes sense and is becoming more acceptable.
  3. In both cases, you have to ask yourself where will patients be coming from?  What is your marketing strategy?
  4. With rental spaces, consider subleasing from existing doctors or symbiotic situations that minimizes conflict of interest or competition.
  5. Going all out comes at a high cost upfront so if you want to do that, that what you need to do to get a ROI rather than leaving your business up to chance.

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