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As the owner of a private practice, it is really important to know who you serve and who you don't. You might have been trained to serve everyone and that doesn't work if you're trying to have a profitable business that give time and joy with what you want to do. 

I share with you the case of meeting a non-ideal patient, how to spot it and what to do about it so you set yourself up for more of your ideal patients to come through. 

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