If your brand still leads with pain points, this episode might change everything.
In this conversation, I’m joined by Sifra Kuipers, Director of identity-led, high-end movements, to talk about the shift that’s blowing up brands right now: moving from pain-point marketing to identity-led messaging.
We unpack what happens when businesses stop selling fixes and start building belonging. From the evolution of coach to leader, to the inevitable identity crises that come with outgrowing your old brand (yes, those “who am I even talking to anymore?” moments), this episode pulls back the curtain on what it really takes to turn a business into a movement.
We talk authority, leadership, and why the brands scaling fastest aren’t shouting louder, they’re standing clearer. If you feel called to lead bigger, communicate with conviction, and build a brand people don’t just buy from but identify with, this one’s for you.
Truth, depth, and just enough sass to keep it honest.
Connect with Sifra below:
https://www.instagram.com/sifrazaidja/
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