Toxic Masculinity and the Andrew Tait case
Written and spoken by Tudor Rickards
November 27, 2024
Toxic masculinity has become a topic of research and debate in the 2020s. Andrew Tate has become identified as a case example who is also recognised as a successful global leader/influencer attracting enormous publicity through the social media.
In July 2022, it was reported there were more Google searches for his name than for Donald Trump or Kim Kardashian. His impact on his followers is familiar to impact of cult leaders.
Lifton, Robert Jay. Losing reality: On cults, cultism, and the mindset of political and religious zealotry. The New Press, 2019.
According to Lifton
Quote: The cult leader becomes an object beyond any meaningful accountability, and becomes the unifying and defining element of the group and its beliefs.
A process of indoctrination, and exploitation takes place by the leader and the ruling coterie which leads to group members to act in ways seen by outsiders as being primarily in interest of the group leader.
