Greg Simpson is a former business journalist who came into PR "by the side door" and now runs Press for Attention PR, helping entrepreneurs and business owners get known for what they know. He also happens to be Andrew's own PR man, so consider this a declaration of interest.
In this episode of The Business Doctor Broadcast, part of The Property Doctor podcast, Andrew asks Greg what PR actually is and why it matters to a small business. They cover how Greg ended up running a Richard Branson press conference on the same day he was asked, why he asks new clients whether they are running away from something or towards it, how press coverage is helping businesses get cited by AI, the 100 tins of Spam that upset an aspiring MP, the golden sole at Halo Physio, a listener question from a sole-trader electrician, and what Greg would do if he were advising Michael Carrick.
Find Greg: pressforattention.com (try "Chat with Dr Spin", an AI version of Greg trained on his work), LinkedIn (Greg Simpson) and Instagram (Press for Attention).
Thank you for listening, I'm Dr Andrew Threadgold and the host of The Property Doctor Podcast.
You can find me on instagram: www.instagram.com/andrew_threadgold
All other enquiries: andrew@cornerplotproperties.com
