Episode Summary:
In this engaging episode of Chamber Amplified, hosted by Doug Jenkins from the Findlay-Hancock County Chamber of Commerce, listeners are treated to a discussion with digital analytics expert Philippa Gamse. The episode dives into strategies and insights for making the most out of business websites, emphasizing the role of analytics in driving website value.
Throughout the episode, Philippa outlines the nuances of understanding website analytics, debunking the myth that merely launching a website automatically results in business growth. She talks about why it's important to have clear website goals and KPIs and highlights the pitfalls of focusing on vanity metrics like visitor numbers. The discussion extends to how analytics can guide business owners in creating a streamlined and effective user experience by understanding visitor behavior and adapting their content accordingly.
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Music and sound effects obtained from https://www.zapsplat.com
