About the Guest:
Alicia Giangiordano is a marketing specialist with APM Marketing. She brings experience in developing and executing comprehensive social media marketing plans tailored to diverse business needs. Alicia's approach emphasizes understanding each client's unique goals and values, leveraging her deep insights into social media dynamics to drive engagement and brand growth.
Episode Summary:
In this episode of Chamber Amplified, Doug Jenkins from the Findlay-Hancock County Chamber of Commerce delves into aspects of social media marketing with Alicia Giangiordano from APM Marketing. As businesses navigate the modern landscape filled with an overwhelming number of social media platforms, Alicia sheds light on formulating effective strategies that align with business goals and attract the desired clientele.
Alicia emphasizes the importance of having a clear and consistent social media plan. She advises businesses to focus on platforms that align with their goals rather than spreading themselves thin across all available options. During the conversation, several practical tips are shared, such as understanding customer preferences to tailor content that appears organically in their feeds due to algorithmic favorability.
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Music and sound effects obtained from https://www.zapsplat.com
