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Ryan sits down with Tim, founder of Forged in Sport, to unpack what their research revealed after analyzing dozens of real conversations with athletes who were building businesses, thinking about it, or already deep in it.
The big takeaway: if you don’t sort your identity first, the business won’t fix it. In fact, it can make the emptiness louder.
Tim breaks down seven key insights that reshape how we should think about life after sport, especially for athletes considering entrepreneurship.
What You’ll Hear:
- Why identity comes before your business idea
- How chasing business to replace sport’s “high” leads to burnout
- The money trap: why trying to match athlete income fast can backfire
- Why perfectionism delays everything, and why “start earlier” was the most common regret
- The reality of business: ambiguity, no scoreboard, no clear rules
- The mindset shift athletes must make from “I win, you lose” to “everyone can win”
- Why athlete support often disappears when it’s needed most, and how that damages transitions
- The hidden risk of relying only on your sporting network for business advice
- Why athletes often miss key financial fundamentals like pricing, cash flow, and profit
- Why doing it alone slows progress, and how ego gets in the way of asking for help
- How defining success on your own terms changes everything after sport
Golden Nugget
If you build a business to replace sport, you will eventually burn out or feel empty, even if the business “works.” The identity work has to come first.
Want to Go Deeper?
If you are looking for career clarity for your next step, visit www.2ndwind.io
to learn more or book a consult.
