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We explore how the newly titled Laya Arena aims to blend sport, culture and community in the heart of Dublin, and what a true home ground means to players and fans. 

Rebecca Trevor outlines the brand vision, Barry Murphy bridges rugby and music, and Linda Djougang explains how crowd energy becomes performance.

• Decade-long path to Leia Arena naming
• Modular venue design across sport, music and show jumping
• Member-first experiences for 710,000 Laya customers
• National reach beyond Dublin and provincial pride
• Barry Murphy on Irish crowds, gigs and Munster-Leinster battles
• Metallica memories and the RDS as a cauldron
• Linda Djougang on home advantage and sightlines
• World Cup bonds, the 16th player and fan energy
• Growth without losing identity and community feel
• 2026 opening timeline and interprovincial hopes

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