Let us know what’s on your mind
We go inside Hockey Ireland’s ten-week sprint to transform the Sport Ireland Campus into a Pro League venue with world-class broadcast, a sold-out crowd, and a free fan village that widens the sport’s reach.
Chief Commercial and Marketing Officer Nick McElwee brings us inside the decision-making process that will deliver World Class Hockey in Dublin this week.
• Winning hosting rights on a ten-week timeline
• Leaning on a small core team and expert partners
• Turning a campus into a functioning venue
• Balancing weather risk, branding, and broadcast needs
• Building a world-feed TV product with 10 cameras
• Funding mix, de-risking, and early ticket sales
• Creating FOMO with a 1,500-seat sell-out
• Opening a free fan village to grow visibility
• Using experience from Formula One-scale events
Find out more about what we do day in day out at Sportforbusiness.com
We publish a daily news bulletin and host regular live events on a wide range of sporting subjects.
Subscribe to the podcast wherever you get your podcasts from, and look forward to more upcoming chats on leadership and the business of sport.
Our upcoming live events, including our League of Ireland Breakfast at Grant Thornton on February 4th, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
