Every October, the pink wave of breast cancer awareness comes crashing in.
Yet, this pink wave glosses over the fact that breast cancer kills more than 43,000 women every year.
Meanwhile, metastatic breast cancer (the breast cancer that kills) receives so little attention, research focus, & funding. And this changes little, year to year.
Part of why metastatic breast cancer is so underfunded, so poorly understood, & so problematic is the oversexualization of breast cancer. Breasts are sexy, breast cancer is pink, & nobody likes to think about breasts killing somebody.
However, here we are, in 2023 with still no cure for metastatic breast cancer in a world where companies & corporations “go pink” every October as a PR campaign.
To take some real steps towards changing this narrative, listen to this episode NOW.
