Episode Summary: The first-ever annual roadmap episode — Mike's 2017 theme of simplicity, the full list of business priorities, and a concrete content schedule for the year ahead.
What You'll Learn
"If you don't know where you are going, any road will get you there."
Setting the Tone for 2017
Simplicity — a personal version of minimalism. Clutter-free physical and mental environments: selling off unused stuff, giving away unworn clothes, cleaning out junk drawers, organizing and backing up hard drives. Tip: Facebook Marketplace is a great outlet for selling things.
Santosha — contentment and satisfaction, or more precisely, being totally satisfied desiring nothing beyond the fundamentals, doing one's best, and accepting the results of that effort.
Business Priorities for 2017
Generating income & marketing services: brainstorm sessions for creative entrepreneurs and small brands, WordPress caretaker and concierge work, Photoshop concierge services, website installs, and Google Apps for Work installs.
PodcasterToolkit.co: add content and continue building out this side project.
Tutorials & classes: more videos and classes for YouTube, Skillshare, and personal sales.
Video: stays a big priority — livestreaming and video creation continue to increase, video editing skills and workflow get sharpened, a simple promo video introduces the business, and more off-the-cuff, motivational-style videos get made.
Social media priorities: Instagram, Facebook, LinkedIn, Pinterest — livestreaming on Instagram and Facebook stays consistent and frequent.
Writing: continued regular Medium posting, plus LinkedIn and PodcasterToolkit.
Book: written in 2017 (a goal that, per later episodes, didn't fully materialize on schedule).
Content Schedule for 2017
Show Notes & Links
Related Episodes
Read the complete show notes and resources on mikemurphy.ai.
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