What if the secret to conquering self-doubt and negotiating your worth at work begins with lowering your tolerance for compromise in your most intimate relationships?
In this episode of Glass Ceilings and Sticky Floors, Erica Rooney sits down with Jingjin Liu, serial entrepreneur, investor, and global advocate. Jingjin is the founder of the Elevate Group and the co-founder of Zazu, Asia's first sexual wellness company for women. She proves a radical truth: confidence in the bedroom leads to confidence in the boardroom.
Jingjin shares her fascinating journey from a "weird girl" in Beijing to the youngest Global Marketing Director in a male-dominated industry, revealing how deep-seated societal conditioning and a high tolerance for small compromises at home are the sticky floors keeping women stuck in their careers.
Inside the Episode:
- The Bedroom to Boardroom Link: Jingjin breaks down how women's tendency to make compromises in the bedroom (e.g., accommodating a partner's sleep or TV habits, or silence about sexual desire) builds a pattern of accommodating behavior that is carried directly into the workplace.
- The Snoring Analogy: A powerful and relatable example of the high tolerance for "bullshit" women build at home—from sleeping poorly due to a partner's snoring to not asking for dishes to be washed—and why lowering that tolerance is the first step toward self-assertion.
- The LIE of Self-Worth: How making small, repeated compromises at home leads to the deep, intrinsic belief that "I am not worth it," making it impossible to ask for a bigger budget or better salary at work.
- The Twin Sticky Floors: The two most common traps for high-achieving women in corporate settings: The Likability Trap & Perfectionism
- Fighting for the Whole Cookie: How to move past the "tall poppy syndrome" and scarcity mindset that pits women against each other. Jing Jin argues that women are often distracted by fighting for the crumbs instead of demanding the whole damn cookie for everyone.
- The Global Sisterhood: Jingjin shares the exciting evolution of the Elevate Group's mission, shifting from focusing only on Asian women to impacting 5 million women in business globally, recognizing that gender discrimination and self-doubt are universal challenges.
If you are ready to reclaim your power, fight back against sexism, and elevate your ambition by dismantling the inner conditioning that holds you back, this episode is a courageous call to action.
🔗 Resources:
- Watch Jing Jin Luu's TED Talk: Confidence in the Bedroom leads to Confidence in the Boardroom.
- Learn more about Jing Jin Luu and her mission at Elevate Group.
- Connect with Erica Rooney on LinkedIn.
- Connect with Walk West: walkwest.com
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