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The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing?

Here are a few of the tips I go into detail on:

  1. Make sure your account is a business account and not a personal account
  2.  Go into your channel settings and make sure they are complete
  3.  Create original videos
  4. Benchmark your competition or those who have a similar audience.
  5.  Optimize for SEO
  6. Engage with those watching. 
  7. Stick to a regular release schedule. 
  8. Consider partnering with some influencers

What's next for you? Are you using YouTube and video in your marketing?  I would love to hear about your experiences! You can let me know at support@kendracorman.com

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