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In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit.

Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts worldwide, and how she uses it as a cornerstone strategy for credibility and corporate client acquisition. Together, we dive into the shift from being “just visible” to being intentionally profitable in your business.

We explore:

The Influence Economy

• Why influence is no longer just for celebrities.
• The difference between visibility for visibility’s sake and visibility that creates real, tangible results.
• Why so many entrepreneurs—especially women—are living beneath their profit potential.

Podcasting as a Positioning Tool

• How a podcast can become the “modern-day media vehicle” to reach bigger and better buyers.
• Why a podcast without a business model is just a hobby.
• The unique credibility podcasting brings when working with corporations and media.

Building an Ecosystem Around Visibility

• How to pair your visibility strategy with the right monetization methods.
• Why bigger opportunities often come from corporate contracts and sponsorships.
• The importance of building a transcendent brand that extends beyond your niche.

Practical Lessons for Marketers

• Why being “busy” is not the same as being scalable or sustainable.
• The myth of consistency—and why you need to be consistent at the right things, not just anything.
• Why clarity beats cleverness when it comes to messaging.

Key Takeaways

• Visibility without strategy doesn’t equal profitability.
• Podcasting offers unmatched positioning and credibility when done intentionally.
• Your broader brand positioning matters—frame your expertise in a way that has mass market appeal.
• Don’t just be consistent—be consistent with the right strategy, at the right time.

Connect with Shayna:

Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: 

https://unchainedmodel.com/

https://a.co/d/6aLtopF

LinkedIn: https://www.linkedin.com/in/shaynarattler/

Whether you’re considering starting a podcast, refining your visibility strategy, or looking for ways to land bigger clients, this episode will give you the tools and perspective to think beyond visibility and into sustainable profitability.

Are you ready to transform your visibility into real results? Tune in now and learn how to leverage podcasting as your most powerful positioning tool.

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