Are you going to have a Quick Hit or a Slow Burn:
I’ll be honest: when I first started in route marketing, I thought every visit needed to result in a win. I was like a squirrel on espresso—darting from office to office, hoping each stop would be the one. I was a slow learner, but I finally saw the light.
You want the big referral, the emergency call, the magical moment where someone says, “Thank goodness you stopped by—we have a job for you right now!”
Reality Check: that almost never ever happens.
