There’s a real importance to having a legitimate business reason to visit a prospect or client.
In our world of restoration route marketing, where interactions and relationships form the backbone of success, the idea of simply going through the motions will be detrimental and wasted effort. Yet, unfortunately, many (actually MOST) route marketers often fall into the trap of mechanically visiting prospects and clients without bringing any substantial value to the table. A box of donuts or a refrigerator magnet won’t cut it. This practice not only squanders valuable time but also undermines the potential for meaningful connections and successful outcomes. It is necessary for route marketers to go beyond the routine and introduce their interactions with genuine value, grounded in a valid business reason to visit or call, to promote productive relationships and drive tangible results.
