Too many marketers stop following up – after the first visit. Remember: route marketing is a strategic tool that helps businesses optimize their sales efforts, reach their target audience, and achieve long-term success.
In the disaster restoration and recovery industry, cultivating relationships with insurance agents and other clients is crucial for generating referral business. Despite the recognized importance of follow-up, many route marketers—those who make field visits to potential clients—fall short of maintaining effective and consistent engagement.
Statistics reveal that 44% of marketers give up after just one visit, showing a significant gap in the effort required to build meaningful relationships. To succeed, marketers must adopt best practices that ensure prospects are engaged, nurtured, and motivated to respond positively. In this podcast, I will give you some key strategies to enhance follow-up efforts and maximize the chances of a successful outcome.
