You can’t use "Trust Me, I’m a Route Marketer – not a salesman” … it won’t work.
Let’s face it — being a route marketer in the disaster restoration industry isn’t exactly glamorous. You’re not showing up with puppies, pastries, or prize money. You’re walking in with talk about water damage, mold spores, smoke residue, and the occasional dead raccoon in the ductwork. It’s a tough sell. But here’s the truth: referrals don’t come from a company brochure. They come from relationships. And relationships come from trust. And trust? That’s where the fun (and the fumbling) begins.
Here are 5 steps to building those relationships.
