This podcast is about How Route Marketers Can Charm Even the Frostiest Prospects
Let’s face it—being a route marketer is a bit like being a door-to-door friendship salesman. You show up uninvited, in a branded polo, holding a folder full of optimism, and your grand prize is… someone pretending they’re not in.
Still, 75% of the time, that’s the job. Cold visits. No appointment. No warm welcome. Just you, your wits, and a front desk person with the gatekeeping skills of a medieval castle guard. But fear not, there are ways to make these chilly encounters feel warm, valuable, and maybe even a little fun.
