It’s called the Art of Prospecting and critical to your success.
Prospecting is the foundation of any successful sales or route marketer’s strategy. It's not just a simple activity but it’s the necessity that sustains and drives a sales operation forward. Without a steady influx of prospects, even the most skilled marketer will struggle to meet their targets and achieve the growth they want (and your boss expects). The challenge lies not just in the act of prospecting but in doing it effectively. This podcast is about how to find and get good prospects to fuel your sales and marketing pipeline.